about us

Progress has little to do with speed, but much to do with Direction……………………………………………………………………………….

If you develop an image of success, health, abundance, joy, peace, happiness, nothing on

earth will be able to hold those things from you.

In the year 1998 journey started with a dream of providing ultimate communication services to the clients cultivated in

successful foray into world of advertising by launch of Mads Communications. “We have derived in to this

business  after conducting a lot of research and study on the evolving requirements of clients in their day to day

business  operations. Headquartered in Nashik with associate offices @ Pune, Nagpur, Aurangabad & New Delhi.

We have grown rapidly across North Maharashtra providing our customers seamless and cost effective media solutions.

Today our media service provides strategic advantage to several of the most admired organizations throughout India.

We have long standing and vibrant partnerships with most of the industry leaders.

The need of the hour is that the agency should be a one-stop communications solutions provider for clients’ overall

effective communication needs.

This helps clients as they also get the benefit of a single window service. A unique combination of Advertising

& Marketing, Public Relations along with Events – Activations and other marketing tools helps sustain the brand

in the market. 

Assessing the story telling needs of the clients and ever-changing  marketing trends, in the  year 2000

Team Mads Communications ventured  in to PR through its group firm CapriLeo Public Relations associated

with  many large PR companies of the nation and counting…..

Having diverse expertise in Integrated Communication Solutions that includes strategically designed  360 degree

holistic communication approach with a judicious mix of Advertising & Marketing, Public Relations, Events,

depending on what gives best Return on Investments (ROI) and help  stand out from the market combats and to

meet the increasing expectations of the clients. 

Sensing the market and its requirements, pushing ideas through various platforms Mads Communications

launched  its own Events – Activations division by name and title  MADS events in the year 2010.  

Mads have a versatile approach in offering strategic communications advice to our clients from various industries

and try not to get branded as an agency only for any  specific industry, product or services.

As an agency which has experience of handling clients from diverse industries any day would have an entirely different

approach, compared to another industry-specific agency. Over the years, it has been noticed that the agencies that

handle clients from the same industry invariably end up following the same strategy, which  they deploy for some other

client from the same industry! 

In our professional communication consideration, every client has distinct requirement stacks and objectives to meet.

Accordingly, a Strategic Communications Plan has to be worked upon. If an agency follows the same strategy, it

would not necessarily meet the objective of the client, even if the client is from the same industry. 

Focusing on Quality rather than Quantity, Mads have the ability to go under the skin of the client and carve them

a befitting professional strategy. Post due diligence in the given scenario, out-of-the-box ideas dwelled upon as

that would help our clients to stand apart from the crowd and further strengthen the relationship. 

Mads is pro-active in its approach, gather domain knowledge as soon as possible and come up with

innovative communications solutions in sync with the agreed positioning and key messages, which should be

used across all verticals – Advertising & Marketing Public Relations, Events, Brand Management for synergy. 

As regards to communication, with today’s changing environment, merely providing information to the media

doesn’t work anymore. In order to get quality output, a well thought of storyboard should be prepared, supported

by facts/ research and complemented by visuals needs. An effective campaign across social media platforms plays a

key role in communicating information about the client to its well defined target audiences. As the future is Digital,

it has become crucial.

Depending on the client’s needs, today each campaign is going viral. Online Reputation Management, Social Media –

all will have to work in sync to create the desired result in boosting the client’s Brand Equity, which is the

ultimate objective of any campaign. 

The communications industry as well as client needs have seen a world of changes and it is evolving with each

passing day…… So We at Mads Communications further expanding our services and now have launched

another specialized vertical a & b Consigliere for brand management.

We are focused on incremental change every day to keep the evolutionary needle moving. One has to understand

what your client needs and values the most. This value-delivery has to be consistent day after day, month after

month, and year after year.

On one hand, we have to evolve our offering, on the other hand we have to design a SUCCESS path for all our

esteemed clients product & services.

All our 4 specialized verticals Mads Communications, CapriLeo Public Relations, MADS events and

a & b Consigliere will now be under our communication group’s entity Mads Integrated. 

Mads Integrated  all 4 verticals offer its services to Major individual clients and business houses in the area

of Advertising, Marketing, Brand Strategy, Media Planning,  Events, Image Management consulting through Sustainable

PR Campaigns and Programs, Market Intelligence and Crisis Management solutions.

The company will have the best in class strategic advice and solutions towards clients’ brand and business journey.